
Jaylen Bacon Emma Nwofor interview on 9.96 and agent plans
Key takeaways
- Jaylen Bacon said an injury ended his running career and he is working toward becoming a sports agent.
- Bacon wants to connect athletes overlooked by major sponsors with smaller companies and other potential partners.
- Bacon said he ran a wind-legal 9.96-second 100 metres after two wind-assisted 9.99-second races.
- Bacon ran third leg in the 2017 World Championships relay final despite never having raced that leg before.
- Bacon advises athletes to contact potential partners and build an online presence without neglecting performance.
In the Jaylen Bacon Emma Nwofor interview, the retired sprinter said he is working toward becoming a sports agent after an injury ended his running career. Bacon also revisited his wind-legal 9.96-second 100 metres, an unfamiliar relay assignment at the 2017 World Championships in London, and his plan to help athletes overlooked by major sponsors.
Why did Jaylen Bacon choose track over football and attend Arkansas State University?
Jaylen Bacon chose sprinting after a hard hit in a football game convinced him he would rather run than keep playing. He later chose Arkansas State University because its coaches and largely new team offered the family atmosphere he valued, along with a chance to establish himself without attending a bigger program.
The football hit that changed Bacon’s plans
Bacon grew up racing relatives and finding that he kept winning. Football was another serious option: he said he was heavily recruited, though he did not describe himself as one of its biggest prospects. During a game, a player headed to the University of Alabama struck him with a shoulder pad and loosened his helmet. Bacon, who is from South Carolina, decided that year to focus on running.
Finding a team at Arkansas State University
Of his two college visits, Bacon said Arkansas State felt familiar because of its close relationships between athletes and coaches. He recalled arriving in a large freshman class with only a few juniors and seniors on the team. The new group quickly felt like family.
His father’s advice was to consider whether it was better to be a big fish in a small pond. Bacon believed a sprinter could succeed from any school. Lining up against athletes such as Kendall Williams and Christian Coleman gave him confidence, while representing Arkansas State gave him a reason to perform. The harder part of college, he said, was fitting career preparation around training: practices could begin around 2:40 or 3 p.m. and leave him eating back in his room at 8 p.m., limiting time for internships.
How did Jaylen Bacon run a wind-legal 9.96 in the 100 metres?
Jaylen Bacon ran 9.96 seconds after two earlier 9.99-second races showed him he had the speed but did not give him the wind-legal mark he wanted. At the race where he ran 9.96, he saw a 0.9 wind reading and knew the time would count.
The preceding 9.99s came at a conference meet. Bacon first recalled different wind readings, then corrected himself and said both races had readings of 2.1, above the 2.0 limit for a wind-legal personal best. Those performances counted for NCAA purposes, he said, but did not replace the personal best he was trying to lower.
At regionals, stronger competition made the opportunity feel immediate. Bacon described racing for one of 12 qualifying spots, hearing the crowd after the finish and initially thinking only that he had advanced. Elijah Ross, who Bacon said had qualified in the previous heat, told him he had done it. Bacon then looked at the board and saw 9.96. He said training had prepared him for the time; executing in a race was the remaining step.
What happened to Jaylen Bacon in the 2017 World Championships relay?
Jaylen Bacon was selected for the Team USA relay pool at the 2017 World Championships in London and ran third leg in the final, despite never having raced that leg before. His usual position was second leg. The assignment came after he reached the final at the U.S. selection meet while managing injuries.
Making the relay pool and traveling to London
Bacon said his coach explained that a top-three finish at the U.S. meet would have put him in contention for an individual place; instead, he was selected for the relay pool. London was his first trip overseas. The long flight, time-zone adjustment and scale of the championships made the move beyond college competition tangible to him.
A new leg in the final alongside Usain Bolt
Selection for the pool did not settle who would race. Bacon said he practiced without knowing whether he would be chosen, then learned the day before the final that he would run third leg. From high school through college, he had run second leg and had also preferred second or fourth. He recalled being booed as the team entered, but said he was grateful to share a race with Usain Bolt. He could return to that race and know he had competed alongside him.
What did Jaylen Bacon say about Adidas and training in Florida?
Jaylen Bacon said his Arkansas State head coach had prepared him for the possibility of a professional contract with Adidas, although the process still felt unfamiliar. He later trained in Florida with a group that included elite sprinters, an environment he said sharpened his work and produced lasting friendships.
Bacon said he was hurt before the 2018 NCAA championships and did not know what would come next. He met with agents and described the move into professional track as expected but nerve-racking. He did not present signing with Adidas as an instant solution to that uncertainty.
In Florida, Bacon recalled training alongside Noah, Kendall, Joe, Shawnie and Matthew Hudson-Smith. He said the group’s standard demanded his best at every session. Rather than avoiding rivals in training, he wanted to learn from them: he cited watching Noah’s transition and finish while bringing a competitive approach of his own.
Why is Jaylen Bacon becoming a sports agent after retirement?
Jaylen Bacon said an injury brought his running career to an end, leaving him to work out what to do after a life organized around track. He is now exploring sports agency because he wants to connect athletes with companies, particularly when those athletes cannot secure a large Adidas or Nike deal.
The transition changed his daily routine. Bacon misses the consistency of training and the feeling of running at full speed. He now coaches young athletes and said getting into the blocks with them once reminded him that he could not assume he still had his old sprinting capacity.
His agency idea grew from the resources athletes need before a breakthrough race: help getting to a meet, equipment or a useful partnership. Bacon argued that several small sponsorships can add up to the support an athlete might otherwise seek from one major company. He also sees a role for connections that do not begin with money, such as pairing an athlete who needs a uniform with someone who designs them.
Bacon described the role he hopes to fill this way:
I want to be the guy that somebody knows.
He said he has been calling former contacts and coaches while learning the work. His goal is not to represent one particular brand, but to build a network that can match what an athlete needs with what a company or another potential partner can offer.
What sponsorship advice did Jaylen Bacon give college and professional athletes?
Jaylen Bacon urged athletes seeking NIL opportunities or professional backing to contact potential partners rather than reject themselves before asking. He also advised building an online presence, while keeping performance central. For athletes uncomfortable making content alone, he suggested working with people who are also trying to establish themselves in media.
His immediate advice was to send the message even when an athlete does not know what the response will be. A company might already be looking for someone to promote a product. Bacon’s point was to give that company the chance to answer, rather than assume the answer is no.
For professionals without a contract, Bacon sees social media as another way to show a company who they are. He cautioned against letting content interfere with training: athletes still need to perform. He also acknowledged that not everyone enjoys posting, himself included, and suggested contacting an aspiring videographer or social media manager to grow together rather than assuming a costly production setup is necessary.
What does Jaylen Bacon enjoy outside track and sports agency?
Jaylen Bacon said he plays video games, spends time with friends and has recently enjoyed attending more Caribbean events. He is interested in experiencing different cultures and foods, then bringing some of what he learns back to the children he coaches in South Carolina.
He mentioned a recent event in Miami and said his Caribbean friends have encouraged his interest. After visiting London as an athlete for the World Championships, he would like to return and experience the city without approaching the trip as a competitor.
Who is Jaylen Bacon?
Jaylen Bacon has competed professionally in track and field for Adidas. He describes running fast and playing games as things he loves.
Watch the full interview
Questions from the interview
Did Jaylen Bacon retire because of an injury?
Yes. Jaylen Bacon said he stopped running because of an injury and is now exploring work as a sports agent.
What was the wind reading for Jaylen Bacon’s 9.96?
Jaylen Bacon said the wind reading was 0.9 when he ran 9.96 seconds in the 100 metres.
Which relay leg did Jaylen Bacon run at the 2017 World Championships?
Jaylen Bacon ran third leg for Team USA in the 2017 World Championships relay final. He said he had never raced that leg before.
Why did Jaylen Bacon choose Arkansas State University?
Jaylen Bacon said Arkansas State University offered a family atmosphere and close relationships with coaches. Its largely new team also gave him a chance to help build the program.
How does Jaylen Bacon think smaller sponsorships can help athletes?
Jaylen Bacon believes several smaller deals can add up to meaningful support for an athlete who cannot secure one major brand contract.



