Gerald Ng of World Lethwei Championship on Navigating Adversity in Combat Sports | Fight Capital #81

Gerald Ng, former CEO of World Lethwei Championship, discusses the promotion of Lethwei, a combat sport from Myanmar, and its international expansion. Ng shares the vision of showcasing the local culture through Lethwei and the success of scaling the sport to a global audience. He also talks about the plans to restart the World Lethwei Championship through a crowdfunding campaign and fan ownership model. Ng highlights the importance of partnerships with broadcasters in expanding the reach of the brand. He emphasizes the balance between modernizing the sport and retaining its traditional values and the opportunities to incorporate cultural elements into combat sports events for a global audience.