Content Creation and Combat Sports with James Caricato from Playmaker | Fight Capital #97

Ryan Rapaport interviews James Caricato, the content lead at @PlaymakerHQ discussing his journey in content creation, the growth of Playmaker under Better Collective, and the impact of athlete-driven storytelling in combat sports. They explore the importance of community building, authenticity in branding, and strategies for monetizing personal brands. James shares valuable insights for aspiring content creators, emphasizing the need for consistent content production and audience engagement.