Cody Rhodes as Guile and Roman Reigns as Akuma for Street Fighter crossover

Are Cody Rhodes and Roman Reigns turning Street Fighter into WWE’s biggest crossover yet? Cody showed up at UFC 332 in full Guile gear, got a shout-out from the commentators, and linked up with LL Cool J. Now Roman is bringing Akuma to The General Insurance’s “Give People a Break” commercial, where insurance headaches become a showdown with the fearsome fighter. The campaign is rolling out across TV, digital, and social media. My theory: this is a coordinated promotion—Cody’s UFC appearance grabs attention, while Roman’s commercial gives fans an early taste of Akuma. Two WWE stars, two iconic characters, one movie opening October 16. Who are you most excited to see: Guile or Akuma?