Teddy Atlas's "We Are Firemen!" Speech to Timothy Bradley

On November 7, 2015, we witnessed one of the greatest speeches in sports history. During the fight between Timothy Bradley and Brandon Rios, Bradley's legendary coach Teddy Atlas delivered a speech that would live on forever. As Bradley faced adversity inside the ring, Atlas reminded him of what fighters are made of: "WE ARE FIREMEN! THE HEAT DOESN'T BOTHER US. WE LIVE IN THE HEAT. WE TRAIN IN THE HEAT!" He wasn't telling Bradley to escape the pressure. He was reminding him that pressure was exactly where he belonged. Fighters don't run from the fire. They walk straight into it. Bradley went on to stop Rios in the ninth round. Almost a decade later, those words still hit just as hard. WE ARE FIREMEN!