
Every MMA fighter is also an entrepreneur
Build your MMA brand on MILLIONS with paid Personal Videos, live Streams and exclusive custom merch, all on a single platform.
How MILLIONS works for MMA fighters
Getting started is as simple as creating a social media profile. Start selling Personal Videos, Streams and merch within minutes.
Register your account
Upload your picture and a short bio, then pick the products you want to offer. We handle billing and transactions and bring you new customers.
Build your brand
We’ll help you build your brand and designs if you don’t have them yet. If you do, you’re ready to launch.
Promote your page
Share your MILLIONS page with your audience on every channel. Launch Streams any time, receive Personal Video requests and drop new merch for upcoming fights or trending moments.
Paid Personal Videos for MMA fans
Let fans request short Personal Videos from you: fight predictions, training tips, your story or anything else. Create shareable content while growing engagement with your current fans and reaching new ones.

Live Streams with your MMA fans
Watch fights live with your fans on a Stream and broadcast to MILLIONS of viewers whenever it suits you. We automate the whole process end to end. You set the price and start the broadcast.

Oh, man! This is awesome. Best fight ever!
Dude! Have you seen that!!??
That was mad! 🥊😬
Broadcast MMA events to the world
Build and launch a pay-per-view Stream for any MMA event. Upload a poster or use a template and start the broadcast, then promote your other products during the Stream.

Design, launch and sell MMA merch in minutes
Whether you have an existing line or want help developing a new collection, we make it easy. Launch new designs as often as you like. No inventory, no billing hassle. Just launch and sell.
Cap / Georges St-PierreGeorge St.Pierre
Hoodie / Georges St-PierreGeorge St.Pierre
T shirt / Georges St-PierreGeorge St.Pierre
All your products, one page, one link
When you join MILLIONS, your Personal Videos, Streams and merch live on one page with a single link. Your page is built to drive engagement and turn your biggest MMA fans into paying customers.
Frequently asked questions
How do I set up my MMA fighter profile on MILLIONS?
Sign up, add your photo and bio, and choose what you want to sell: Personal Videos, Streams, merch or all three. You can launch them together or one at a time, and our Athlete Success team can walk you through it.
Is there a cost for MMA fighters to join MILLIONS?
No. Joining, creating a profile, launching merch, offering Personal Videos and streaming are all free. MILLIONS only earns when you make a sale: a platform fee, currently 20%, so you keep 80%.
How do I get paid?
Payouts are sent monthly, typically around the 15th of each month.
Can I offer free Personal Videos or Streams?
Yes for live streams: switch the stream to free when you set it up. Pay-per-view events always have a ticket price. For a free Personal Video giveaway, contact Athlete Success and we can look at sponsoring it from our marketing budget.
I don’t have merch designs. Can you help?
Yes. Contact Athlete Success and we’ll help you create designs and a brand your fans will love.